Pioneer is returning to TV, but nothing plasma

Pioneer is returning to TV, but nothing plasma

Pioneer will produce LED TV exclusive to Dixons Retail: no plasma, but 3 premium LED TV 40 “, 46” and 55 “. Arrive in December 2013.

After letting the TV market in 2010, and after a brief spell Pioneer / Sharp Sharp TV where they were sold under the brand Pioneer Elite in the U.S. the Japanese company is now back on the TV market. Nothing plasma and OLED anything though, but 3 TV LED manufactured and sold exclusively by Dixons Retail.Dixons, in fact, has been awarded the exclusive right to develop and sell branded TV Pioneer in some selected European markets,

The launch of the first TV Pioneer will take place in December before for the countries of the north and then to England, with three models and 3D LED Smart TV 40 “, 46” and 55 “. The idea, at least according to statements by Yoshihide Beppu, business planning director of Pioneer Home Electronics Corporation, is to achieve together in Dixons LED TV to be positioned in the premium end to regain customer base still loyal to branded TV Pioneer. The problem, but I think everybody knows this, is that consumers are loyal to the brand Pioneer certainly do not expect a LED TV.