Even if you do not plan to buy one of the expensive OLED TV right now, we recommend you to read on. For the first time in many years, the television industry by introducing an entirely new display technologies (LED was not a new display technology) and that is exciting! The prices will come down, but how good is the first generation? Let’s examine the cases.



LG launched their curved OLED TV last year and has since released their flat variant in Europe and the United States. The TV is still 1st generation from LG, but will be sold throughout 2014 and beyond will be followed by OLED displays with stunning 4K resolution .


LG launched initially flat OLED TV as a ” Gallery” model. The framed model could be adapted to your room and preferences , but also had a complete sound system built-in.LG has since chosen to remove the frame and sell the flat OLED TV as a clean screen well and feel without built-in speakers .

The TV is extremely thin . It truly is quite impressive. When standing next to the other screens in the lab , it gets even modern LED models to look clumsy.


The frame around the screen is also narrow, except at the bottom. In fact stands TV close to the frameless . It is quite simple in its shape and looks just like a piece of black glass , when it is turned off. The connectors are on the back and pointing in all cases, either downwards or sideways , making it effortless to wall mount the screen.

The most incredible in the design of the OLED display is that LG has actually had to make the frame a bit thicker to the screen can support themselves. The extremely thin OLED panels has no effect on image quality . This stands in stark contrast to LED models , which uses different methods to make them thin ; methods which have a negative effect on the image quality. OLED displays are just made ​​this way. In the future they will also be produced on flexible material that could potentially be rolled up . It opens up new possibilities in the home.


TV signal is testing digital satellite TV (DVB -S) from Canal Digital , where we are testing with Canal Digital’s selection of HDTV channels , as well as analog and digital antenna TV (DVB -T) with the freely available channels.

Testing is with the DVE disc and Peter Finzels test DVD, and also tested the screen , of course, in practice, both the DVD , PC and TV use.

The screen will also be tested and assessed by monitoring test on the site , which has now been developed to replace many of the features found in other screen test programs.

Sony PlayStation 3 is our Blu -Ray player.


Both the curved and flat OLED TV from LG is actually the 2013 models , though they will be sold throughout 2014. This also means that they have the old NetCast Smart TV platform , and not the new webOS platform. They are controlled using motion with LG ‘s Magic Remote, which of course included.

As we have already tested several of LG’s 2013 Smart TV , we will not go through all the functions again . Rather, we refer to our LA860W test here . Smart TV features in LG’s OLED TVs are identical to those of LCD / LED models.

We take little later a look at LG’s very promising webOS -based Smart TV .

Compare power consumption of flat-screen TVs and monitors in our interactive power consumption applet here.

Power consumption is actually a tad lower than the LG curved OLED TV . It is cut about 5-10 W by the same brightness on the screen. LG’s OLED TV still consumes a bit more power than the most energy efficient LED models . The difference is not great, but is there.

OLED was originally sold to be extremely energy efficient, but over the many years it took to develop them, the development of LCDs has not stood still ; not least because of strict environmental requirements of the EU . Remember , however, that the power consumption of an OLED display depends on the content you are watching. Dark movie scenes provides much lower power consumption.


Below we have taken a measurement of the color reproduction of the box. Only the automatic light sensor is off.


The number on each line in the left is the delta value . Delta in here it’s the difference between the measured color on the screen and the color on the screen ( from the graphics card or other source ) .

Delta value in at 4-5 results in wrong colors .
– A delta value lower that 2 results in a visible difference in the colors .
– A delta value between 1 and 2 provide good colors though not totally correct .
– Everything between 0 and 1 is barely visible to the human eye.

As you can see on the graph , so color reproduction is not very accurate in the default settings , which is quite common on television today . The little tricks to produce oversaturated colors used by all TV manufacturers in the race to shout highest out of the business premises . A vexed reality , but unfortunately seem to work on most buyers.

As our measurements progressed, we quickly found out that LG flat OLED TV is reminiscent of the curved almost all parameters. ISF profile is much better than the default and is recommended for most content. The result is truly impressive and once again proves that OLED can easily reproduce accurate colors – if the TV manufacturers will .

There is no need to go through the whole thing again , as the results are almost identical. See our test of LG’s curved OLED TV for a few more considerations.

Below is our calibrated settings.

Note: Our calibration is based on the TV watching in a room with dim lights . If you prefer to have the optimal settings for a lighted room , you should raise ” OLED light” setting to around 60-80 .


LG’s OLED TV has a glossy finish on the screen , like most LED models . It appears as a dark mirror when off , but as soon as the video rolls, one notes only screen reflections in the dark areas of the image. We actually experience significantly fewer reflections than the modern LED models – probably because there are fewer layers inside an OLED screen to reflect in.

When we started to run our usual image quality tests , we quickly discovered that LG flat OLED TV also here resembles the curved OLED TV in almost every way . There is still room for improvement in color gradation . Not all colors distinguish perfect from each other , but the overall result in the high end of TV screens. The problem will likely resolve itself when the television industry as a whole (monitors, TV distribution and content ) make the leap to 30 -bit color instead of 24 -bit as used today .

Similarly, reproduced not all the colors that the human eye can see, as it is such TV standard is today, but OLEDs can potentially take us a step further , but it also requires that content providers and television broadcasters switch standard. This should be done with Ultra HD TV within a few years.


We were not particularly love the bow on LG’s second OLED TV . We saw it as a distraction from all angles other than right in front of the TV – both horizontally and vertically . We can only applaud LG’s decision to expand the distribution of flat OLED TV in Europe and the United States.

A little bird told us that the LG originally wanted to sell OLED TV as curved TV, but they were not well-received by the market. Therefore expands LG now the availability of the flat OLED TV around the world .

In most other areas excels TV. SD picture quality – non-HD channels and DVD – is very comfortable and HD picture quality is incredible. OLED display can reproduce perfectly black in both an illuminated room and a completely darkened room . Perfection is reached. We’ve been waiting for so many years on this. It contributes very positively to the intensity and depth of vision .


You will be impressed when you experience the wonder . Do you have an opportunity to have seen an OLED screen in the local tripe , then we definitely recommend that you take the ride . With OLED , we are approaching perfection in almost all the important imaging parameters. We no longer need stupid tinkering such as ” local dimming ” and ” dynamic contrast ” .

As we discussed in our previous test, using LG called the sample-and -hold approach to managing the small pixels in OLED screen. It is the same method used on LCD monitors today . In practice , this means that the sound is not completely free of backlash. Partly because the film, television and content generally comes with between 24 and 60 Hz ( frames per second ) , partly because of the way the human eye works.

OLED is still faster than any LCD / LED models on the market , but LG can improve the reproduction partly by running OLED screen as one does with plasma panels or by using the ” scanning backlight ” , where small extremely short black frames inserted into the image stream. But in that LG flat OLED TV is from the same generation as their curved OLED TV , we can not blame LG for not having changed to something. The two television are developed at the same time .

We also found that the input lag is a tad too high. We managed to get input lag down to 50-60 in Game mode – which is the same level as the curved TV. The 50-60 ms is probably a bit too high for demanding console gamers . You will potentially notice a slight delay when playing PlayStation and Xbox. This is an area that LG should focus on . Right now, input lag too high.


We do not have much new to add on the 3D area. LG uses passive 3D , which simply requires the cheap polarized 3D glasses without batteries, as we know from the movies. Two Alain Mikli designed 3D glasses included , but the resolution of 3D movies halved because of the way passive 3D works. Crosstalk is, however, very low and we generally prefer the passive 3D system rather than the active 3D system . To achieve further improvements in 3D, LG need to move to 4K resolution . This applies to both OLED and LCD screens.

We can also shoot worries about burn-in and retention of LG’s OLED TV down. We have a new plasma situation and there is absolutely no problems even after prolonged PC use. We have several times used the LG OLED TV as a PC monitor . Their older 15-inch OLED TV, which they launched some years back , worked even as a secondary PC monitor for nearly a month .

Below is our contrast measurements.


LG curved OLED TV had perfect reproduction of black and expectations , therefore, we of course also of the flat version . Televisions are disappointed us do not . Black is pitch black. With a completely black background screen disappears TV in a darkened room . It is impossible to see if it is on or off . Black is captured perfectly without any lysgennemfald and without any tricks. It’s actually also our measurements irrelevant .

Brightness is on the other side still relevant. OLED TV works like plasma TV in the sense that the maximum brightness depends on which part of the screen that is illuminated . On a 100% white screen limits the maximum brightness ( because white consumes the most power output) , but if you have a small white square on a completely black background , one can get plenty of light through. It depends simply on the size of the spot of light is.


For the sake of comparison , we took the same measurements that we took during testing of the curved :
100% white screen : 82 cd/m2
Maximum brightness : 328 cd/m2

The flat screen TV is more or less just as bright as it curved . The TV can spit more than enough light out to even in well-lit rooms with large windows , but LG should improve brightness in a fully lit screen .


Shadow detail is also excellent. Virtually all shades of gray are reproduced smoothly.

The TV also has no problems with lyshomogeniteten . Problems such as ” clouding ” and ” backlight bleeding ” as we know it from almost all LED models are a thing of the past . We have reached perfection. There is no need for photos.


The TV supports 1:1 pixel mapping . In order to achieve 1:1 pixel mapping , set the aspect ratio of the screen to ” Just Scan ” and name the HDMI port as the TV is connected to the “PC” .


Viewing angles experienced in practice as better than the curved variant , since the TV does not distort images.

The colors are still vivid and intense at extreme angles and can only registered a modest decline in shades of color from completely outside angles. Black will appear as perfect from all angles. The viewing angles are better than on all LCD / LED models without exception. Very convincing.


We did not have Gallery frame associated with the test and LG flat OLED TVs are also sold without the frame of most retailers . The TV has no built-in speakers and speakers must be connected either via HDMI or the optical audio output of the TV.


All of LG’s current OLED TV is based on the 2013 Smart TV platform – and the new webOS platform. So there is not much to add here , other than that LG will focus on webOS . As the country is right now , then you’re much better off with a cheap media streamer box or a game console . LG’s new OLED TV with webOS expected to be launched in the 3rd or 4th quarter of 2014.

But all this falls into the background when you first turn on your TV and leans back. The picture quality is simply amazing . LG curved OLED TV gave us for the first time perfectly black , as are the flat variant. The viewing angles are close to perfect , smooth motion reproduction held back a bit because of the way the OLED screen is controlled , but is still better than any LCD / LED models . The colors are vivid and intense after calibration . There are also no problems with lysgennemfald as LED models always struggle with. TV is more or less identical to the curved , but the flat profile means that you do not have to worry about distortion of the image when watching TV from an angle. An incredible picture , nothing less.

We can only repeat what we have said before ; OLED is the future. The technology combines the best of both worlds, and LG flat OLED TV surpasses even the best plasma TV – despite the fact that it is the 1st generation . From a consumer point of view , we want now only 4K of OLED, lower price point and webOS Smart TV . If this happens , then LG may well accelerate from the others. LG’s flat OLED TV , thereby taking over our Reference Award – from LG curved OLED TV. Credit : flatpanels.dk/